Mengxi is a graphic designer and storyteller focused on branding and type design. At the core of her practice is an ongoing exploration of design as a narrative medium, seeking to transform visual elements into compelling stories.

All Branding Type design Book design

M&G’s KitchenBringing stories to an artistic kitchen

Branding / Type design / Art direction

Bing Bing FoodsVisualizing freshness for Asian produce
Branding / Package design

BOBOPALRefined aesthetics for an approachable pet brand
Branding

NightmindInviting reflection in nighttime moments

Branding / UI design / 3D illustration

Correct Memory GuidebookA critical look at Chinese collective memory

Book design

Poster LabAn ongoing design practice on storytelling
Poster design

Zhixing Marketing Visual Guidelines Balancing practicality and excitement in typography

Type design

Marketing Campaigns DesignBoosting user engagement through visuals
Campaign design

Cyber Paradise An ironic take on digital addiction and online illusion
Illustration / Motion graphics

Parallel ZooExploring consciousness through fantastical creatures
Book design

Tiananmen: Memory and Forgetting

Documenting the transformation of young Chinese ideologies

Book design