Visualizing freshness for Asian produce
Branding / Package design, 2024
Client: Bing Bing Foods
Design: Mengxi Zhang
Client: Bing Bing Foods
Design: Mengxi Zhang
Bing Bing Foods, a UK-based importer of exotic produce, supplies premium Asian farm products to wholesalers and food service providers. With rapid growth, the brand needed a unified and recognizable identity.
Targeting Asian customers and restaurants in the UK, the branding had to emphasize freshness and premium quality while being adaptable for packaging, digital, and marketing use.