BOBOPALRefined aesthetics for an approachable pet brand

Branding, 2025
Client: BOBOPAL
Design: Mengxi Zhang
Account Executive & Advisor: Dee Wang

BOBOPAL is a premium pet brand that combines refined materials with artistic aesthetics. With "quality" at its core, the brand builds an emotional bridge between people and their pets, creating a lifestyle that values beauty, comfort, and deep connection.

Aimed at middle- to high-income individuals who prioritize both aesthetics and a high standard of living, the logo embodies BOBOPAL’s vision: a brand that feels both luxurious and heartwarming.












ProcessDrawing inspiration from Bobopal’s artistic style, I created three logo concepts for their consideration. 


1. Refined Fantasy2. Simple & Approachable3. Sculptural Luxury




They selected the second option and requested a touch of added charm, so I refined the design by incorporating small dot eyes to enhance its cuteness. 



















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