M&G's Kitchen
Bringing stories to an artistic kitchen

Conceptual Brand, 2025
Branding / Art direction / Type design / Photography
M&G’s Kitchen is a creative project inspired by the artistic atmosphere of our own kitchen — a space where food and imagination come together. Rooted in our love for unconventional recipes and spontaneous cooking, it aims to create a warm, cozy vibe where guests feel at home and inspired.









Type  design
As part of the identity, I designed a custom typeface where uppercase and lowercase letters share the same height — reflecting the way we combine different ingredients in unexpected ways. This design choice conveys a sense of playfulness and approachability.

















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