Over the past few years, I have crafted marketing visuals for various brands on mobile social media platforms. Additionally, I have undertaken graphic and UI design responsibilities for campaigns focused on enhancing user engagement and orders on the Zhixing App, an online travel agency App affiliated with Trip.com.

Campaigns in Social media

↓ The “CMB Platinum Credit Card Annual Review (2022)” campaign highlights the benefits of China Merchants Bank platinum credit cards. I designed long-form content for their WeChat account, using the character “礼” (reward or gift) as a key element.

↓ "Countless small Businesses, each with its unique skill (2022)" is the core theme of WeChat Pay's promotional video on Labour Day. Through its scenes focusing on people’s hands, it showcases shop owners' distinct skills, highlighting small businesses' diligence and resilience, emphasizing WeChat Pay's all-encompassing support.

Our team managed the creative aspects, covering concept, storyline, visuals, tone, and pacing. I designed title fonts as well as posters for the video. Despite the Shanghai lockdown, we collaborated online with clients and the directorial team, successfully completing this challenging project. → View the project and video here

↓ “A Summer Story with EnergyMonster (2021)” is a series of promotional activities designed to showcase the new fans produced by the company EnergyMonster. By seeking product experience ambassadors and encouraging users to engage in summer-themed discussions, the campaign aims to enhance the fan's visibility through increased exposure.

↓"2023 Summer Intern Recruitment Application Countdown Posters (2022)” for China Merchants Bank Credit Card, posted in WeChat, Weibo and Red Book. (Collaborated with an illustrator who drew the mascot cat)

Campaigns in Zhixing App

↓ The "Answering Questions to Win Ten Million Travel Funds (2020)" initiative was part of the 2021 Spring Festival Travel campaign for Zhixing App. Its objective was to incentivize user participation through the distribution of bonuses using a quiz or question-answering format.

↓ "Wednesday Members’ Day (2020)" was a weekly member benefits event launched every Wednesday on the Zhixing App. In the event, users could redeem benefits such as discount vouchers for booking flights and hotels using their accumulated points.

↓ The Spring Festival is the peak time for Chinese people to purchase train tickets, as many individuals working away from home need to return to spend the festival with families. The “Spring Festival promotional sale” is Zhixing App's largest annual event, and this was the key visual for the 2020 campaign. The video on the main page aims to familiarize users with the dual-channel ticket booking process. The goal of the campaign was to stimulate user orders by sending vouchers.

Info

mengxi4517@gmail.com
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