Mengxi is a graphic designer and storyteller focused on branding and type design. At the core of her practice is an ongoing exploration of design as a narrative medium, seeking to transform visual elements into compelling stories.







All    Branding    Type design     Book design                


M&G’s KitchenBringing stories to an artistic kitchen

Branding / Type design / Art direction
Bing Bing FoodsVisualizing freshness for Asian produce 
Branding / Package design


BOBOPALRefined aesthetics for an approachable pet brand
Branding
NightmindInviting reflection in nighttime moments
Branding / UI design / 3D illustration

Correct Memory GuidebookA critical look at Chinese collective memory

Book design
Poster LabAn ongoing design practice on storytelling
Poster design


Zhixing Marketing Visual Guidelines Balancing practicality and excitement in typography

Type design

Marketing Campaigns DesignBoosting user engagement through visuals
Campaign design


Cyber Paradise An ironic take on digital addiction and online illusion
Illustration / Motion graphics

Parallel ZooExploring consciousness through fantastical creatures
Book design



Tiananmen: Memory and Forgetting

Documenting the transformation of young Chinese ideologies


Book design
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